One key rule for marketing your course on social media

Don't spread yourself too thin

First, you've setup a sales funnel for your course and created a customer persona to guide your course content and marketing efforts.

Now, it's time to implement marketing strategies that will take students from just being aware that your course exists to becoming multi-purchasers and true fans.

Starting with social media, we'll look at a number of marketing strategies you can implement across all the stages in your sales funnel — awareness → leads → customers → multi-purchasers.

Spreading yourself too thin

True, social media is a powerful tool. When used correctly, it can create awareness for your course and drive leads to your website.

Because of this importance, a common trap is assuming you have to be on every social media platform in order to maximize reach and impact.

But managing a social media account comes with a lot of overhead.

You have to create and share posts regularly, engage with followers and other users, create and manage advertising campaigns, and more.

It's a lot of work to do for just one social media platform and much harder as you add on more platforms.

In addition to that, each social media platform is unique and requires you to master specific rules and techniques.

When your social media efforts are spread out too thin i.e. across too many platforms, it's harder to maximize reach and impact on each one.

Focus

Thankfully, you don't have to be on every social media platform.

One key rule for success in marketing your course on social media is focusing on the few platforms used frequently by your target customers.

This reduces the number of accounts you have to manage. It frees up time and effort you can then spend putting your best in on a few platforms.

Here's how to do it.

What to do

  • Revisit your customer persona. You'll need the insights there for the next step.
  • List out the social media platforms your target customers use more frequently. For example, if your course targets professionals in the finance industry, you're more likely to find them on LinkedIn. If your course is for photographers, you're more likely to find them on Instagram.
  • Pick 1 — 2 platforms from the list. Prioritize the platforms where your target customers spend the most time.

Next week, we're going to look at creating a social media strategy for the platforms you've chosen to focus on.

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